Mirriad Advertising plc·Communication Services
Mirriad Advertising plc provides in-video advertising services to broadcasters, advertisers, brand owners, and their agencies. It inserts advertising imagery, such as products, signage formats, or videos into pre-existing video content. It serves customers in the United Kingdom, the United States, China, and India. Mirriad Advertising plc was incorporated in 2015 and is based in London, the United Kingdom.
Communication Services
Advertising Agencies
88
2018-07-09
0.71

The AIM-listed virtual product placement company says it may have to enter administration or liquidation in the near term after failing to secure fresh...

The AIM-listed virtual product placement company says it may have to enter administration or liquidation in the near term after failing to secure fresh capital Mirriad Advertising PLC (AIM:MIRI, FRA:8WQ, OTCQX:MMDDF), the virtual in-content advertising technology company, has warned it may be forced into administration or liquidation after efforts to secure emergency funding failed, sending shares down as much as 50% in early trading. The company said trading conditions deteriorated sharply following the escalation of geopolitical tensions in the Middle East, particularly conflict involving Iran, which hit its key regional market during what should have been its busiest seasonal period.

A rollercoaster quarter for AIM, over which the index lost 5%, ended with a flourish, with the small-cap benchmark up 1.4% over the last five trading days...

Shares in Mirriad Advertising PLC (AIM:MIRI, FRA:8WQ, OTCQX:MMDDF) fell 47% to 0.0029p after the AIM-listed virtual product placement company warned it will...

Shares in Mirriad Advertising PLC (AIM:MIRI, FRA:8WQ, OTCQX:MMDDF) fell 47% to 0.0029p after the AIM-listed virtual product placement company warned it will need to raise further funds before publishing its annual results, with cash standing at approximately £675,000 as of 27 March 2026. Virtual product placement is a technology that digitally inserts branded products into video content after filming, allowing advertisers to reach audiences without traditional ad breaks.