Beiersdorf AG·Consumer Defensive

Beiersdorf stock's long slump has finally been enough to make one major broker step back from its bearish stance. UBS upgraded the German skincare and consumer-goods group to “neutral” from “sell” on Tuesday.

Beiersdorf remains a global skincare leader, leveraging iconic brands and robust R&D to defend market share. 2025 results showed flat revenue but a 4.5% EPS increase, with disciplined cost control and a strong 4.3 billion EUR net cash position. Management issued a cautious 2026 outlook, disappointing the market, but balance sheet strength supports a 750M EUR share buyback.

Beiersdorf Aktiengesellschaft (BDRFY) Q4 2025 Earnings Call Transcript

The cosmetics company expects slow sales this year, particularly in its consumer business segment.

Beiersdorf Aktiengesellschaft (OTCMKTS:BDRFY - Get Free Report) was the target of a significant growth in short interest during the month of January. As of January 30th, there was short interest totaling 40,384 shares, a growth of 45,790.9% from the January 15th total of 88 shares. Based on an average daily volume of 372,591 shares, the
Beiersdorf Aktiengesellschaft engages in the manufacture and distribution of consumer goods in Europe, the Americas, Africa, Asia, and Australia. It operates in two segments, Consumer Business and Tesa Business. The Consumer Business Segment offers skin and body care products. The Tesa Business segment provides adhesive tapes and self-adhesive products and system solutions for industries, craft businesses, and consumers. This segment offers its system solutions to the automotive, electronics, printing and paper, and building and construction industries. It offers its products under the NIVEA, Eucerin, La Prairie, Labello, Hansaplast, 8x4, FLORENA, Coppertone, HIDROFUGAL, GAMMON, SKIN STORIES, FLORENA FERMENTED SKINCARE, STOP THE WATER WHILE USING ME, CHAUL, TESA, O.W.N., Chantecaille, Elastoplast, CURITAS, and Beiersdorf brands. The company was founded in 1882 and is headquartered in Hamburg, Germany. Beiersdorf Aktiengesellschaft is a subsidiary of maxingvest ag.
Consumer Defensive
Household & Personal Products
22,791
2010-04-26
0.56