ASOS Plc·Consumer Cyclical
ASOS Plc operates as an online fashion retailer worldwide. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge and HIIT brands, as well as through third-party brands. It is also involved in the employer of marketing staff and payment processing businesses. The company was founded in 2000 and is headquartered in London, the United Kingdom.
Consumer Cyclical
Specialty Retail
3,027
2012-05-15
2.22

Mothballed Atlanta facility could offer further upside, though declining sales trends remain a concern. Deutsche Bank has raised its price target on ASOS PLC (LSE:ASC), the online fashion retailer, to 400p from 375p after the company's sale of its Lichfield distribution centre to Marks and Spencer Group PLC (LSE:MKS) for net proceeds of at least £66 million.

Marks and Spencer Group PLC;s (LSE:MKS) £67.5 million purchase of a distribution centre from online specialist ASOS PLC (LSE:ASC) gives the FTSE 100 retailer a faster and cheaper route to expanding its online clothing business as it pushes to double UK non-food digital sales. Analysts at Shore Capital said the acquisition of the 437,000 sq ft site was a surprise but “welcome component” of M&S's long-term online strategy, giving the group additional logistics capacity at what they described as a reasonable price.

ASOS PLC (LSE:ASC) shares jumped 10% to 241p on Monday after the online fashion retailer agreed to dispose of an unwanted distribution warehouse for a £66 million net profit. The company said the sale of its Lichfield facility would also bring annual cash savings of £6 million for rent and occupancy costs.

ASOS said on Monday it will sell its Lichfield fulfilment centre to rival Marks & Spencer for 66 million pounds ($89.7 million), as the British retailer looks to simplify operations and dispose of non-core assets.

ASOS PLC (LSE:ASC) has agreed to sell its Lichfield fulfilment centre to Marks and Spencer Group PLC (LSE:MKS) as the online fashion retailer continues efforts to strengthen its balance sheet and cut costs. The group said the £67.5 million disposal will generate net proceeds of at least £66 million and annual cash savings of about £6 million from lower rent and occupancy costs.

Deutsche Bank says ASOS PLC (LSE:ASC) has “regained its mojo” after four years of restructuring, with the online fashion retailer showing early signs of a return to growth. The broker reiterated its Buy rating and 375p price target, implying meaningful upside from the last closing price of 250p.