Whirlpool Corporation·Consumer Cyclical
Whirlpool Corporation manufactures and markets home appliances and related products. It operates through four segments: North America; Europe, Middle East and Africa; Latin America; and Asia. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Amana, Roper, Affresh, Gladiator, Swash, everydrop, Speed Queen, Hotpoint, Bauknecht, Indesit, Ignis, Privileg, Consul, Eslabon de Lujo, Brastemp, Acros, Ariston, Diqua, and Royalstar brands. The company sells its products to retailers, distributors, dealers, builders, and other manufacturers, as well as directly to consumers. Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.
Consumer Cyclical
Furnishings, Fixtures & Appliances
44,000
1955-09-15
1.26

WHR faces a tough Q1 2026 as weak demand, tariffs and rising costs weigh on results, with earnings and revenues both set to decline sharply.

Whirlpool (WHR) closed the most recent trading day at $55.27, moving 1.36% from the previous trading session.

WHR plans a $60M Ohio plant and broader $300M U.S. expansion, boosting capacity, jobs and innovation push amid ongoing market pressures.

The 71% price correction and a P/S ratio at 0.21x for Whirlpool stock suggest that the market has priced in a long-term housing crisis, creating a unique investment opportunity. The inverse relationship between mortgage rates and appliance demand shows how an anticipated shift toward lower interest rates in late 2026 could unfreeze the residential market. Administrative actions aimed at streamlining home construction and reducing regulatory costs provide a structured, long-term sales funnel for WHR's dominant position in the U.S. builder channel.

BENTON HARBOR, Mich., April 10, 2026 /PRNewswire/ -- Whirlpool Corporation today announced plans to further expand its industry-leading U.S. manufacturing footprint with the addition of a new, state-of-the-art production facility.

Whirlpool said on Friday it will invest over $60 million in an Ohio factory to produce parts for its washers and dryers.