The Boston Beer Company, Inc.·Consumer Defensive

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Investors looking for stocks in the Beverages - Alcohol sector might want to consider either Heineken NV (HEINY) or Boston Beer (SAM). But which of these two companies is the best option for those looking for undervalued stocks?

Boston Beer (NYSE: SAM) or Molson Coors Brewing (NYSE: TAP)—which one belongs in a retirement portfolio right now?

SAM enters 2026 with a flat-to-down shipment outlook, with tariff costs and brand investments signaling a reset year as volumes struggle to rebound.

Boston Beer (SAM) reported earnings 30 days ago. What's next for the stock?
The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. The company's flagship beer is Samuel Adams Boston Lager. It offers various beers, hard ciders, and hard seltzers under the Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, Dogfish Head, Angel City, Coney Island, Concrete Beach brand names. The company markets and sells its products to a network of approximately 400 wholesalers in the United States, as well as international wholesalers, importers, or other agencies that in turn sell to retailers, such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, stadiums, and other retail outlets. It also sells in products in Canada, Europe, Israel, Australia, New Zealand, the Caribbean, the Pacific Rim, Mexico, and Central and South America. The Boston Beer Company, Inc. was founded in 1984 and is based in Boston, Massachusetts.
Consumer Defensive
Beverages - Alcoholic
2,537
1995-11-21
0.90