Honda Motor Co., Ltd.·Consumer Cyclical

HMC North America Q1 sales fall 4.2%, but hybrid record growth and Acura gains cushion decline.

Honda and Sony axed the Afeela, a tech-heavy electric sedan that was slated for sale in 2026. The decision leaves Sony Honda Mobility, their joint venture company, in limbo.

Honda Motor (HMC) and Sony Group (SONY) have moved to scrap their jointly developed Afeela electric vehicles, signaling a sharper reset in strategy as pressures

Sony Honda Mobility, the joint venture established by the two Japanese conglomerates, has decided to give up on the two “Afeela”-branded EVs that it has spent the last few years developing.

Sony Honda Mobility has decided to discontinue the development and launch of its first model, the Afeela 1, as well as a second vehicle that had been under development.

Sony Honda Mobility, the joint venture between Japanese electronics giant Sony and automaker Honda , on Wednesday said it would stop developing its Afeela electric vehicles, citing Honda's strategy reassessment for EVs.
Honda Motor Co., Ltd. develops, manufactures, and distributes motorcycles, automobiles, power products, and other products in Japan, North America, Europe, Asia, and internationally. It operates through four segments: Motorcycle Business, Automobile Business, Financial Services Business, and Life Creation and Other Businesses. The Motorcycle Business segment produces motorcycles, including sports, business, and commuter models; and various off-road vehicles, such as all-terrain vehicles and side-by-sides. The Automobile Business segment offers passenger cars, light trucks, and mini vehicles. The Financial Services Business segment provides various financial services, including retail lending and leasing services to customers, as well as wholesale financing services to dealers. The Life Creation and Other Businesses segment manufactures and sells power products, such as general purpose engines, generators, water pumps, lawn mowers, riding mowers, robotic mowers, brush cutters, tillers, snow blowers, outboard marine engines, walking assist devices, and portable battery inverter power sources. This segment also offers HondaJet aircraft. The company also sells spare parts; and provides after-sale services through retail dealers directly, as well as through independent distributors and licensees. Honda Motor Co., Ltd. was founded in 1946 and is headquartered in Tokyo, Japan.
Consumer Cyclical
Auto - Manufacturers
194,993
1980-03-17
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