Build-A-Bear Workshop, Inc.·Consumer Cyclical

New social media poll by brand reveals the importance of love, patience and hands-on experience when preparing for a real pet ST. LOUIS, April 9, 2026 /PRNewswire/ -- In honor of National Pet Day on April 11, Build-A-Bear Workshop, known for adding a little more heart to life, is celebrating the moments behind pet ownership, where love meets learning and responsibility.

SG Americas Securities LLC raised its holdings in Build-A-Bear Workshop, Inc. (NYSE: BBW) by 199.7% in the undefined quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 28,858 shares of the specialty retailer's stock after purchasing an additional 19,229 shares during the period.

What started as an April Fools' prank is now a real plush that fans can buy in Build-A-Bear Workshops and online while supplies last ST. LOUIS, April 1, 2026 /PRNewswire/ -- Build-A-Bear, the experiential retailer known for "adding a little more heart to life," is celebrating April Fools' Day with a week-long prank that culminated in a real product reveal of the special-edition Alien Cow plush, now available at Build-A-Bear Workshops nationwide and on buildabear.com, but only while supplies last.

Build-A-Bear Workshop, Inc. (NYSE: BBW - Get Free Report) has earned an average rating of "Moderate Buy" from the six ratings firms that are currently covering the company, Marketbeat reports. One investment analyst has rated the stock with a hold rating and five have assigned a buy rating to the company. The average 1 year target

Build-A-Bear faces temporary headwinds but offers compelling upside with a forward P/E below 10x and over 60% price appreciation potential to a $62 target. Recent results showed mixed performance: EPS beats, revenue misses, margin compression, and persistent impacts from tariffs, weather, and e-commerce softness. BBW maintains a debt-free balance sheet, robust cash, ongoing buybacks, and a modest dividend increase, supporting shareholder returns amid volatility.

Build-A-Bear Workshop remains a hold as margin pressures from tariffs and higher SG&A offset ongoing buybacks and store expansion. BBW's 2026 guidance implies mid-single-digit revenue growth but continued EBIT margin contraction, with tariff and marketing costs already factored in. The CEO transition appears low-risk, with the incoming CEO promoted internally and outgoing leadership providing continuity.
Build-A-Bear Workshop, Inc. operates as a multi-channel retailer of plush animals and related products. The company operates through three segments: Direct-to-Consumer, Commercial, and International Franchising. Its merchandise comprises various styles of plush products to be stuffed, pre-stuffed plush products, and sounds and scents that can be added to the stuffed animals, as well as range of clothing, shoes, accessories, and other toy and novelty items. The company operates its stores under the Build-A-Bear Workshop brand name; and sells its products through its e-commerce sites. As of January 29, 2022, it operated 346 stores, including 305 stores in the United States and Canada; and 41 stores in the United Kingdom and Ireland, as well as 72 franchised stores internationally. The company was founded in 1997 and is headquartered in St. Louis, Missouri.
Consumer Cyclical
Specialty Retail
1,000
2004-10-28
1.18